Search Engine Optimisation

Was there a Google algorithm update in February 2019? Yes – what does it mean for you? Let’s find out!

We are always looking for new ways to get people to our websites. Keyword research, link building and social media marketing are examples of where we place the majority of our efforts and to great effect. The importance of each is obvious and most tools out there are aimed at providing simpler – or even automated – ways to do so. One area where we might skimp out is internal linking, which can be just as beneficial as the other SEO strategies we are so obsessed with perfecting. It raises a fundamental question that shouldn’t be ignored: what do we do

In recent times, numerous alarming articles have surfaced, suggesting that voice search could signal the end of traditional SEO. These articles speculate a drastic decline in organic traffic and question the future reliability of SEO. Contrary to these reactionary views, I approach this topic with optimism. After delving into the subject, it’s clear that voice search isn’t a threat to SEO but rather an opportunity to refine and enhance our existing strategies to align with evolving technological trends. The digital landscape is inherently dynamic, constantly evolving to offer new and exciting prospects. Embracing the advancements in voice technology is crucial, rather

Google has been showing dates inside selected search snippets for certain search queries for years. Have you ever wondered how that could influence your search traffic and what you can do about that? Dates in Google Search Google claims to be showing dates in search when it is essential to a searcher, based on the search query  they are using. In reality, if you are searching Google regularly, you’d notice that dates are extremely common: Bing also has dates in search, albeit they are somehow less noticeable in Bing’s layout: How Can Dates Impact Your Click-Through? With Google search engine result

In the world of marketing, video has become the greatest tool in a brand’s toolbox. Why? People are very visual and tend to pay closer attention to information that stimulates that portion of the brain. So much so, that Wirebuzz estimates that viewers retain up to 95% of video content, versus approximately 10% of other content. And according to most online sources, video made up for a full 80% of internet traffic in 2023. In this article, we’ll explain how you can optimise your videos for search engines, so you can take advantage of the trend in video content. Why Youtube

While simple tweaks are a good start, diving deeper into the more complex and nuanced strategies can be a game-changer. This guide is designed for those who are ready to take their SEO knowledge to the next level. Here, we reveal advanced SEO techniques usually reserved for the professionals. Whether you’re looking to refine your existing strategy or explore new horizons in SEO, these insights will guide you on your journey to SEO mastery. Our Top Advanced SEO Techniques For Your Website 1. Competitive Content Analysis In the realm of SEO, knowledge of your competitors’ strategies can be a goldmine of

Search engine optimisation is always on our minds these days. It is just so much harder in recent years to stand out, with so many websites and of such high quality, many of them thanks to tools that have been created to allow even the most tech backwards among us make a high authority site. What is even harder to battle are the sites that gain authority through mercenary tactics, leaving those of us building a reputation honestly fighting in the dust even as their sites are demonetised or penalised, only to have them open another and do it all again.