Eagles Nest – Blog

How to Measure Your Content Marketing ROI

There is nothing you can do that will be as valuable as content marketing. From generating leads to branding, the term Content Is King has been a common refrain that is as relevant going[...]

Anthea Crawford Case Study 2020

Anthea Crawford has had a powerful influence on the Australian fashion scene since 1976. Anthea Crawford Australia prides its self in supporting and employing a local workforce. 40 years later, Anthea is still designing and[...]

Google Ads Update January 2020

Google Ads – SERP Update 

After months of testing it looks like Google has released a new look for ads in the Search Engine Results pages across both desktop and mobile. 

Google themselves have confirmed the[...]

Seven Steps to Winning Social Media Updates

Social media has become a boon to businesses, but the increased publicity comes with increased risk. Put simply, the Internet makes it easy to seem arrogant and self-absorbed.

You can avoid this by remembering that[...]

Keeler Hardware CRO Case Study 2019

Keeler Hardware are one of the largest door hardware suppliers in Australia and have been growing rapidly for years now, so when they came to Digital Eagles and asked to improve on their traffic,[...]

Energy Matters Case Study 2019

Energy Matters is an award winning, Australian owned and operated company, that has helped over 30,000 Australians organise solar for their home. As a founding member of the Clean Energy Council’s Approved Retailer program, Energy[...]

Content Marketer’s Guide to Keyword Research

Content marketing isn’t as easy as people believe it is. For years there was this belief that if you wrote good content, people would just appear on your site to read it. And to[...]

6 reasons why you need CRO today!

Did you know that most websites only convert about 2 – 4% of their traffic? Crazy right? With increased competition in the digital marketing space, making sales and generating leads is harder than ever.[...]

Buildxact Case Study 2019

Buildxact’s powerful estimating and job management software streamlines and simplifies the operations of builders and tradespeople across Australia and New Zealand. While they already had the product down pat, they needed assistance in bringing[...]

5 Last Minute Holiday Conversion Tips for E-commerce stores

Christmas is fast approaching in Australia and this time of the year is often the biggest boom in e-commerce sales for any given business, so it is important to take advantage of the huge[...]

Four Fundamentals of an Effective Email Automation Campaign

Are you relying on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would[...]

Five Twitter Chats and Hashtags Serious Digital Marketers Need to Follow

A big part of being a successful digital marketer is taking every possible opportunity to reach new audience.

Whether you’re looking to sell ebooks, pick up some leads, or simply spread your word online, Twitter[...]

What Instagram success looks like without the likes

Sitting here as a digital marketer and wondering how strategies will shift and collide now that Instagram has removed likes is somewhat bittersweet. On a corporate level, it presents a lot more challenges for[...]

Four Important Ecommerce Industry Trends to Watch in 2020 and Beyond

Ecommerce has changed the world as we know it. It empowered anyone with an Internet access to become a brand and start selling online. It has made many businesses rich and allowed[...]

Six Conversion Optimization Tactics to Improve Your Bottom Line

Getting people to visit your site is only half – arguably the most difficult – part of the battle. Getting them to convert is what really going to generate income, so it’s[...]

10 social media post ideas to inspire your content creation

Most marketers will know the struggle of having that creative block, the one that hits you when everything you could ever imagine is due. You’re pressed for a deadline, your creative juices are not[...]

The Absolute Best Time to Post on Instagram

There is a substantial amount of conflicting information out there on the best times to post for your social channels. Knowing the specific details for your target audiences – like time zones, locations and[...]

How to Set Up an Effective Sales Funnel

Generating traffic to your website is only part of the puzzle… How to turn those visitors into buyers or at least subscribers?

This is where the concept of a sales funnel comes into play.

Five Types of Content that Converts

Conversion-oriented content typically nudges readers in the direction of some type of an action.

But if you just state that out right – “Click here to buy!” – inside your article, this will just throw[...]

From chef to digital: Why career 180s are okay

At Digital Eagles, we’re all about celebrating our origins. We’ve come from far and wide, uniting our experience across multiple industries into who we are today. And we’re proud of that; we wouldn’t have[...]

Social Media 101: Top Tactics for Brand Engagement in 2019

It’s no secret that social media is one of the most powerful tools for increasing brand exposure. However, simply asking your reader to follow your social media presence is not a useful technique. There[...]

Four Important Local SEO Trends: Is Your Local Business Ready?

If you think about it, you’ll probably realize that you search online for local businesses multiple times a day, whether you use Google Maps, a mobile device, a smart speaker, a tablet or a[...]

Your Ultimate Guide to Social Media Ad Campaigns

Digital Eagles have developed your ultimate guide to social media marketing campaigns. Below you will find everything you need to know about reaching your target audience, increasing traffic and driving conversions using social media[...]

4 Vital Competitive SEO Data Points Your Business Should Monitor

Competitive intelligence is an imperative aspect for any business managing an SEO campaign.

But how often should you monitor your competitors? And what happens next?

Keeping an eye on your competition can provide you insights into[...]

How (and Why) to Structure Content with HTML Heading Tags

While providing high-quality content has been a hot topic lately, the need for building a solid content structure is something not many experts have been bringing up.

Yet, building a clear meaningful content structure is[...]

Email Marketing for Retail Businesses: 9 Easy Tips for Driving Traffic and Engagement through Email

It’s 2019, and email marketing is still one of the most vital aspects of your business’s online marketing.

A recent eMarketer survey of small and mediums businesses found that 81 percent believe email marketing drives[...]

How to create the ultimate content marketing strategy [part one]

We get asked a lot about what a content marketing strategy should look like. Is it a plan that’s clearly outlined in steps, or is a visual that’s scribbled out on the communal whiteboard?[...]

Vital Marketing Strategies for Your eCommerce Business

Whether your business is just getting off the ground or has earned a well-established customer base, it’s imperative to stay on top of the most current marketing trends and techniques for your eCommerce business.[...]

Four Google Trends to Embrace: The Future of SEO is NOW

SEO is evolving and changing quickly thanks to Google’s lead in developing their search algorithm for over two decades now.

There’s no search engine out there with so many years of so much data: they[...]

How to Turn Your Customer Base into Your Brand Micro-Community

One way to create a loyal and dedicated group of followers is to get your customers to form a community. Once this happens, these customers will buy all your latest products, share your content[...]

How to Write Effective Headlines that Get Clicked & Shared [9 Proven Formulas Inside]

It takes a lot of time and effort to write a high-quality article, but unfortunately, many articles don’t even get read.

To ensure your content even stands a chance to be seen you need to[...]

The words behind the numbers: creating financial-related content

These days, it’s not uncommon for consumers to choose a bank based on their price competitiveness rather than their messaging. Why? Because lenders are looking a little the same…

So instead of mirroring competitors, how[...]

How to create content for fitness brands: the tricks you don’t know

Like all markets, the fitness industry is unique. It comes with its own circles of influence, notable or authoritative names, nuances and language. There’s a sense of lifestyle and aspirational feel to it, and[...]

Luxury brand strategy: How to market your high-end products

Be it because we crave the alluring touch of that Chanel bag, or the appeal of owning that Marc Jacobs wallet – the world’s love affair with designer products is a timeless one. And[...]

LinkedIn Tips

LINKEDIN has quickly amassed 510 million users and at least 50% of these users login monthly.

If you are wondering how to get more out of your network on LinkedIn, then read on.

Our quick bite-size[...]

How to Create Successful Content: Actionable Tips and Tools

Creating content for the sake of creating content is not going to work. In fact, this is one of the reasons why most companies give up on content marketing overall: They are not seeing[...]

5 Persistent SEO Myths You Should Finally Leave Behind

Search engine optimization is still a young industry: There’s still a lot of confusion and misunderstanding floating around.

SEO is also one of the fastest-changing industries where certain tactics that used to work just short[...]

Creating a Buyer Persona

A 2018 B2B buyers survey reported that 45% of consumers see an increase in the research involved in a purchase, and an additional 45% utilize more than one source during their research compared to[...]

Five Top Tips for Creating a Social Media Marketing Strategy

Leveraging a solid social media strategy coupled with content reflective of the needs of your audience will have dramatic effects on your bottom line – in all the right ways. Never underestimate the need[...]

How to Find Duplicate Content Caused by Your Shopify Theme

There's no such thing as a "Duplicate Content Penalty" so why are SEOs so obsessed over this and what can we do about it?[...]

Bad Display Ads: Placement Gone Wild

Trigger Warning: Some of the ads in this article may be disturbing but they are real, live placements that businesses paid for in a marketing campaign. It is our job to show you what[...]

How Artificial Intelligence is Changing Digital Marketing: The Future is Now

Due to the rapid growth of Big Data, marketing departments need to shake things up regarding their ability to analyze customer metrics in-depth and in real time.

To advance their process and stay pertinent, marketing[...]

Diagnosing a Google Algorithm Update in 2019

Was there a Google algorithm update in February 2019? Yes - what does it mean for you? Let's find out![...]

Getting Value from Conversion Rate Optimisation Services

Improving your conversion rate will improve your whole business. So why do so many struggle to turn 100 visitors into even 3 sales? How can you improve your conversion and what should you look[...]

How to Boost Your Visual Marketing Efforts with These Ten Tools

Visual marketing has been growing for a few years now. If you haven’t jumped in, you are very far behind!

• Social media posts that include visuals produce 650% higher engagement than text-only posts.
• Tweets with images[...]

How to Optimise for Google Voice Search

It is time to talk about voice search.

There have been some pretty alarming articles out there over the past year about how voice search is ringing the death knell for SEO as we know[...]

What Are Google’s People Also Ask Boxes and How to Use Them for SEO

“How do I factory reset my Samsung Galaxy S8.”

That is what I Google’d just this morning as I prepared to trade in my old device for a shiny new Samsung Note9. I had never[...]

2018 Digital Eagles Content Wrap

Today, we’re going to recap the past year of posts and preview what’s coming in 2019 on the Digital Eagles’ blog and through external media.[...]

Your Guide to a Successful Marketing Campaign

There are an endless number of ways that you can center your marketing campaign. Social media has become the big one that the big bucks are being allocated to. Mobile marketing via app notifications[...]

So … What Happens When You Buy the Prime Minister’s Domain?

I was able to secure the domain scottmorrison.com.au in an expired domain auction. What happened next?[...]

Secure Your Digital Assets, Especially If You’re the Prime Minister

What happens when you buy the domain name of the current Australian Prime Minister?[...]

Shopify SEO Audit: Our Top Tips

We conducted almost 90 SEO audits for Shopify store owners in the past three days. We found plenty of common problems across almost all sites. Read our top tips and start improving your store[...]

Digital Marketing Slang … and My Mum

I sat down with my mother to ask what she thought some common marketing terms mean. Needless to say the answers were funnier than they were accurate. Enjoy![...]

How to Create OTT Marketing Strategy to Grow Your Brand

The changes in the entertainment industry over the years have been staggering. Traditional cable is a dying format and the use of the Internet, downloading but especially streaming, has become the undeniable powerhouse in[...]

Google’s Broad Core Algorithm Updates: How to Stay Safe

I am no stranger to the wide sweeping impact of Google’s decisions on algorithms. I’ve seen dozens of brands losing hundreds of thousands of revenue once their Google ranking started slowly but surely losing[...]

How to Optimize Your Landing Pages Both for Rankings and Conversions

I am a big believer in the value of well-crafted landing pages and I make them for every new project I launch or each new special offer my clients come up with. I always[...]

3 SEO Trends to Help You Dominate Search Results in 2019

Does anyone else feel like many aspects of SEO have finally evolved and matured? It’s much more integrated now and the actual goals make much more sense these days: Instead of “I want traffic[...]

Why and How to Create Customer-Centric Content Marketing Strategy

In the era of artificial intelligence, digital content marketing is finally going back to basics, i.e. focusing on people.

It’s quite surprising that we have to even introduce this as a separate concept: Customer-centric content.[...]

3 Steps to Optimizing Your Content for Search Engines in 2018 and Beyond

I know for a fact that I am not the only one who gets frustrated with the state of SEO in the current day. It isn’t that I don’t see the benefit of any[...]

Why Your eCommerce Store NEEDS Email Automation

Why Your eCommerce Store NEEDS Email Automation

So you run an e-commerce store? That’s great, then you surely already understand the importance of maintaining a solid email list.

The email list you keep is like your[...]

How to Build Natural Links in 2018

There are some mixed messages when it comes to link building. On one hand, websites have faced some backlash when it comes to even legitimate linking and having too many can actually hurt your[...]

BuildXACT – SEO & Website Re-Design Project

About the organisation 

Buildxact provides builders and tradies with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first[...]

AMMO – Activewear for Hair

Ammo Styling Products – Website & E-commerce Case Study 

Our latest e-commerce client Ammo may appear all new and shiny but Ammo has been 14 years in the making, passionately created in Melbourne after years of[...]

Instagram Shoppable Organic Posts is now in Australia

Instagram Shoppable Posts

Instagram has been predominantly been a closed social media channel for a long time. It has been very difficult for brands and e-commerce businesses to drive traffic and sales from Instagram. However[...]

How to Optimise Your Site for Google’s Featured Snippets

Search engine optimisation is always on our minds these days. It is just so much harder in recent years to stand out, with so many websites and of such high quality, many of them[...]

The Ultimate Guide to Keyword Intent: What Keywords Tell Your Customers

If there is one thing that keyword research doesn’t, it is to be even more complicated. Yet, that is exactly what it has become in recent years. It isn’t enough to corner a market[...]

How Online Reviews Contribute to Your SEO Ranking

If you have an online business, getting to the top of Google’s homepage is likely one of your goals. SEO strategies can propel you towards this milestone by producing content that utilises keywords relevant[...]

How Positive Reviews Can Help Your SEO

It’s no secret that glowing customer reviews can have a positive impact on your business. With more than 92% of consumers saying they actively check online reviews and 68% claiming they are more likely[...]

5 Proven Ways to Generate More Online Social Reviews

Last year Vendasta published an infographic titled ’50 Stats You Need to Know About Online Reviews’ and it does a great job illustrating just how much impact customer reviews have to any business online.

The 3 Key Elements of Effective Content – And How to Master Them

As almost every person with an online business would know, content is unequivocally the most important aspect of any digital marketing campaign. The term ‘content is king’ – no matter how overused, cliché and[...]

The Definitive Guide on Using Hashtags to Grow Your Instagram Audience

Hashtags have been around for a while, and it’s no secret that when they are used correctly, they can expand your reach exponentially. So why do so many businesses fail to get it right?[...]

How to Formulate a Growth Process That Actually Works

As most business owners know, mastering your growth methodology can be tough. It can at times feel overwhelming and downright impossible to get your testing process to work for you, especially if you don’t[...]

Stuartek SEO Case Study 2017

Stuartek are a local commercial refrigerator repairs, servicing and maintenance company based in the South East suburbs of Melbourne. For more than two decades, Steve and his team of specialists have delivered outstanding service[...]

How to Generate 122 New Reviews in 90 Days!

Digital Eagles – Review Generation Case Study

Leneeva Homes SEO Case Study 2017

Leneeva Homes are a luxury home builder, with a display centre in Clyde North and their corporate office in Hampton East. The directors of Leneeva Homes, Joe and Jason are very passionate about delivering[...]

5 Easy Marketing Tools Every Business Should Be Using

What if we told you that perfecting the marketing for your business doesn’t have to be hard or cost you a fortune? With so many easy-to-use and affordable tools available, your business can’t afford[...]

Call to Action Element Tactics to Increase Your Website Conversions

Converting your website visitors into paying customers is what every business wants to do. And one of the best ways to make sure this happens is by using a well-crafted, strategic call to action[...]

5 DIY Things That Will Boost the Presence of Your Local Business Online

Getting noticed as a local business can be hard. You want to get the attention of anyone who searches for your product or service in your area – but how do you ensure this?

While[...]

3 Easy Ways to Grow Your Email Marketing List

These days, everyone is trying to grow their mailing list. At the same time, people are becoming more and more aware of signing up to receive spam-like emails. No one wants to receive an[...]

3 Must Know Major Conversion Factors for E-Commerce Websites

Here’s a common scenario; you’ve built an e-Commerce website. You’re doing all the things you’ve been told to do, like promoting it on social media, creating paid ads and investing in SEO. And yet[...]

How and Why Do Accelerated Mobile Pages Affect SEO?

There are a myriad of factors that affect SEO and determine whether your website will rank or not. There are some old ones that have been around forever – like link-building – as well[...]

Most Important Ranking Factors for Local Businesses in 2017

As well-known experts of the web, every year Moz bring out an analysis of the ranking factors for local businesses. This research provides a wealth of incredible information for people hoping to improve their[...]

How to Make Your Website URL’s SEO Friendly

It’s no secret that SEO is one of the most powerful tools for getting your website noticed. That’s why it’s so important that you master the art of creating search engine friendly pages that[...]

Generating online reviews

Online reviews have a massive impact on your search engine (SEO) rankings and overall business reputation. The issue is, often even your happiest customers don’t take the time to write you a review.