Eagles Nest – Blog

Creating a Buyer Persona

A 2018 B2B buyers survey reported that 45% of consumers see an increase in the research involved in a purchase, and an additional 45% utilize more than one source during their research compared to[...]

Five Top Tips for Creating a Social Media Marketing Strategy

Leveraging a solid social media strategy coupled with content reflective of the needs of your audience will have dramatic effects on your bottom line – in all the right ways. Never underestimate the need[...]

How to Find Duplicate Content Caused by Your Shopify Theme

There's no such thing as a "Duplicate Content Penalty" so why are SEOs so obsessed over this and what can we do about it?[...]

Bad Display Ads: Placement Gone Wild

Trigger Warning: Some of the ads in this article may be disturbing but they are real, live placements that businesses paid for in a marketing campaign. It is our job to show you what[...]

How Artificial Intelligence is Changing Digital Marketing: The Future is Now

Due to the rapid growth of Big Data, marketing departments need to shake things up regarding their ability to analyze customer metrics in-depth and in real time.

To advance their process and stay pertinent, marketing[...]

Diagnosing a Google Algorithm Update in 2019

Was there a Google algorithm update in February 2019? Yes - what does it mean for you? Let's find out![...]

Getting Value from Conversion Rate Optimisation Services

Improving your conversion rate will improve your whole business. So why do so many struggle to turn 100 visitors into even 3 sales? How can you improve your conversion and what should you look[...]

How to Boost Your Visual Marketing Efforts with These Ten Tools

Visual marketing has been growing for a few years now. If you haven’t jumped in, you are very far behind!

• Social media posts that include visuals produce 650% higher engagement than text-only posts.
• Tweets with images[...]

How to Optimise for Google Voice Search

It is time to talk about voice search.

There have been some pretty alarming articles out there over the past year about how voice search is ringing the death knell for SEO as we know[...]

What Are Google’s People Also Ask Boxes and How to Use Them for SEO

“How do I factory reset my Samsung Galaxy S8.”

That is what I Google’d just this morning as I prepared to trade in my old device for a shiny new Samsung Note9. I had never[...]

2018 Digital Eagles Content Wrap

Today, we’re going to recap the past year of posts and preview what’s coming in 2019 on the Digital Eagles’ blog and through external media.[...]

Your Guide to a Successful Marketing Campaign

There are an endless number of ways that you can center your marketing campaign. Social media has become the big one that the big bucks are being allocated to. Mobile marketing via app notifications[...]

So … What Happens When You Buy the Prime Minister’s Domain?

I was able to secure the domain scottmorrison.com.au in an expired domain auction. What happened next?[...]

Secure Your Digital Assets, Especially If You’re the Prime Minister

What happens when you buy the domain name of the current Australian Prime Minister?[...]

Shopify SEO Audit: Our Top Tips

We conducted almost 90 SEO audits for Shopify store owners in the past three days. We found plenty of common problems across almost all sites. Read our top tips and start improving your store[...]

Digital Marketing Slang … and My Mum

I sat down with my mother to ask what she thought some common marketing terms mean. Needless to say the answers were funnier than they were accurate. Enjoy![...]

How to Create OTT Marketing Strategy to Grow Your Brand

The changes in the entertainment industry over the years have been staggering. Traditional cable is a dying format and the use of the Internet, downloading but especially streaming, has become the undeniable powerhouse in[...]

Google’s Broad Core Algorithm Updates: How to Stay Safe

I am no stranger to the wide sweeping impact of Google’s decisions on algorithms. I’ve seen dozens of brands losing hundreds of thousands of revenue once their Google ranking started slowly but surely losing[...]

How to Optimize Your Landing Pages Both for Rankings and Conversions

I am a big believer in the value of well-crafted landing pages and I make them for every new project I launch or each new special offer my clients come up with. I always[...]

3 SEO Trends to Help You Dominate Search Results in 2019

Does anyone else feel like many aspects of SEO have finally evolved and matured? It’s much more integrated now and the actual goals make much more sense these days: Instead of “I want traffic[...]

Why and How to Create Customer-Centric Content Marketing Strategy

In the era of artificial intelligence, digital content marketing is finally going back to basics, i.e. focusing on people.

It’s quite surprising that we have to even introduce this as a separate concept: Customer-centric content.[...]

3 Steps to Optimizing Your Content for Search Engines in 2018 and Beyond

I know for a fact that I am not the only one who gets frustrated with the state of SEO in the current day. It isn’t that I don’t see the benefit of any[...]

Why Your eCommerce Store NEEDS Email Automation

Why Your eCommerce Store NEEDS Email Automation

So you run an e-commerce store? That’s great, then you surely already understand the importance of maintaining a solid email list.

The email list you keep is like your[...]

How to Build Natural Links in 2018

There are some mixed messages when it comes to link building. On one hand, websites have faced some backlash when it comes to even legitimate linking and having too many can actually hurt your[...]

BuildXACT – SEO & Website Re-Design Project

About the organisation 

Buildxact provides builders and tradies with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first[...]

AMMO – Activewear for Hair

Ammo Styling Products – Website & E-commerce Case Study 

Our latest e-commerce client Ammo may appear all new and shiny but Ammo has been 14 years in the making, passionately created in Melbourne after years of[...]

Instagram Shoppable Organic Posts is now in Australia

Instagram Shoppable Posts

Instagram has been predominantly been a closed social media channel for a long time. It has been very difficult for brands and e-commerce businesses to drive traffic and sales from Instagram. However[...]

How to Optimise Your Site for Google’s Featured Snippets

Search engine optimisation is always on our minds these days. It is just so much harder in recent years to stand out, with so many websites and of such high quality, many of them[...]

The Ultimate Guide to Keyword Intent: What Keywords Tell Your Customers

If there is one thing that keyword research doesn’t, it is to be even more complicated. Yet, that is exactly what it has become in recent years. It isn’t enough to corner a market[...]

How Online Reviews Contribute to Your SEO Ranking

If you have an online business, getting to the top of Google’s homepage is likely one of your goals. SEO strategies can propel you towards this milestone by producing content that utilises keywords relevant[...]

How Positive Reviews Can Help Your SEO

It’s no secret that glowing customer reviews can have a positive impact on your business. With more than 92% of consumers saying they actively check online reviews and 68% claiming they are more likely[...]

5 Proven Ways to Generate More Online Social Reviews

Last year Vendasta published an infographic titled ’50 Stats You Need to Know About Online Reviews’ and it does a great job illustrating just how much impact customer reviews have to any business online.

The 3 Key Elements of Effective Content – And How to Master Them

As almost every person with an online business would know, content is unequivocally the most important aspect of any digital marketing campaign. The term ‘content is king’ – no matter how overused, cliché and[...]

The Definitive Guide on Using Hashtags to Grow Your Instagram Audience

Hashtags have been around for a while, and it’s no secret that when they are used correctly, they can expand your reach exponentially. So why do so many businesses fail to get it right?[...]

How to Formulate a Growth Process That Actually Works

As most business owners know, mastering your growth methodology can be tough. It can at times feel overwhelming and downright impossible to get your testing process to work for you, especially if you don’t[...]

Stuartek SEO Case Study 2017

Stuartek are a local commercial refrigerator repairs, servicing and maintenance company based in the South East suburbs of Melbourne. For more than two decades, Steve and his team of specialists have delivered outstanding service[...]

How to Generate 122 New Reviews in 90 Days!

Digital Eagles – Review Generation Case Study

Leneeva Homes SEO Case Study 2017

Leneeva Homes are a luxury home builder, with a display centre in Clyde North and their corporate office in Hampton East. The directors of Leneeva Homes, Joe and Jason are very passionate about delivering[...]

5 Easy Marketing Tools Every Business Should Be Using

What if we told you that perfecting the marketing for your business doesn’t have to be hard or cost you a fortune? With so many easy-to-use and affordable tools available, your business can’t afford[...]

Call to Action Element Tactics to Increase Your Website Conversions

Converting your website visitors into paying customers is what every business wants to do. And one of the best ways to make sure this happens is by using a well-crafted, strategic call to action[...]

5 DIY Things That Will Boost the Presence of Your Local Business Online

Getting noticed as a local business can be hard. You want to get the attention of anyone who searches for your product or service in your area – but how do you ensure this?

While[...]

3 Easy Ways to Grow Your Email Marketing List

These days, everyone is trying to grow their mailing list. At the same time, people are becoming more and more aware of signing up to receive spam-like emails. No one wants to receive an[...]

3 Must Know Major Conversion Factors for E-Commerce Websites

Here’s a common scenario; you’ve built an e-Commerce website. You’re doing all the things you’ve been told to do, like promoting it on social media, creating paid ads and investing in SEO. And yet[...]

How and Why Do Accelerated Mobile Pages Affect SEO?

There are a myriad of factors that affect SEO and determine whether your website will rank or not. There are some old ones that have been around forever – like link-building – as well[...]

Most Important Ranking Factors for Local Businesses in 2017

As well-known experts of the web, every year Moz bring out an analysis of the ranking factors for local businesses. This research provides a wealth of incredible information for people hoping to improve their[...]

How to Make Your Website URL’s SEO Friendly

It’s no secret that SEO is one of the most powerful tools for getting your website noticed. That’s why it’s so important that you master the art of creating search engine friendly pages that[...]

Generating online reviews

Online reviews have a massive impact on your search engine (SEO) rankings and overall business reputation. The issue is, often even your happiest customers don’t take the time to write you a review.

Top 5 SEO Trends in 2017

Another influx of changes to inbound marketing that businesses and your search engine optimisation (SEO) experts have to keep up with to stay competitive. From adjustments to Google’s search engine algorithms to new forms[...]

What Industries Benefit Most from Local SEO?

Nearly every business can benefit from search engine optimisation (SEO). If you have a product or service to offer, that users are actively searching for. It doesn’t matter if that person is your potential[...]

Local SEO Mistakes Made By Small Business

These are the 5 most common Local SEO mistakes made by small businesses.
Often small business owners can feel overwhelmed when trying to explore the most suitable digital marketing opportunities. Here[...]

Reputation Management, are you a sitting duck?

For many small businesses the complete lack of proactive reputation management leaves them in the position of a sitting duck. With little more than just a website to represent you online, you’re in a[...]

Positive vs Negative Reviews

When a your business provides a service, the customer is either satisfied or dissatisfied.
With smart phones, tablets and computers being so connected, customers often take their experience straight to the web. If one[...]

Positive vs Negative Reviews – Taking a look at online reputation management

For many small businesses, the complete lack of proactive online reputation management leaves them in the position of a sitting duck. With little more than just a website to represent you online, you’re in[...]

Three key things to consider when looking for a new web developer or web marketing agency

So you’re building a new website, or having your existing website updated? There are three key considerations to ensure you end up with a website you love that gets results.

The designer or[...]