How to Optimize Your Content for a Worldwide Audience

Whether your business is already global or about to launch on a worldwide scale, a key component of your growth strategy is producing valuable content that reflects the right tone and nuances of the target market.  And it is hard work. Following the Covid lockdowns, lots of companies around the world underwent digital transformation and […]

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Dates in Google’s Search Snippets: How to Update Your Content to Improve Your Click-Through

Google has been showing dates inside selected search snippets for certain search queries for years. Have you ever wondered how that could be influencing your search traffic and what you can do about that? Dates in Google Search Google claims to be showing dates in search when it is essential to a searcher, based on […]

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How to Make the Most of Every Tweet

Twitter is a mixed bag when it comes to social media engagement. Tweets are plentiful and most of them go pretty unnoticed, even for accounts with a solid following. It’s much easier to hear back from your followers on Facebook and Instagram. On Twitter, you never know. However, that’s also the beauty of the platform. […]

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How To Create an Article That Is Impossible Not to Share

It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed. Not only has Buzzfeed managed […]

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Are Customer Reviews Getting Even More Important?

It is quite obvious that Google is beginning to put more importance on the use of reviews. It is all about trying to narrow that gap between the social web and ecommerce, where sales themselves are becoming more and more social in themselves. Just look at the regularity of community selling on sites like Amazon. […]

Read More
How to Add Memes to Your Marketing Strategy

The word “meme” has become ubiquitous in the last few years. It’s used to describe anything that has gained a certain pop culture familiarity, but that isn’t quite what it originally meant. Coming from the Greek word “mimeme,” the term was coined in the 1990s to explain the study of mimetics in evolutionary biology. Since […]

Read More
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How to Optimize Your Content for a Worldwide Audience

Whether your business is already global or about to launch on a worldwide scale, a key component of your growth strategy is producing valuable content that reflects the right tone and nuances of the target market.  And it is hard work. Following the Covid lockdowns, lots of companies around the world underwent digital transformation and […]

Read More
Dates in Google’s Search Snippets: How to Update Your Content to Improve Your Click-Through

Google has been showing dates inside selected search snippets for certain search queries for years. Have you ever wondered how that could be influencing your search traffic and what you can do about that? Dates in Google Search Google claims to be showing dates in search when it is essential to a searcher, based on […]

Read More
How to Make the Most of Every Tweet

Twitter is a mixed bag when it comes to social media engagement. Tweets are plentiful and most of them go pretty unnoticed, even for accounts with a solid following. It’s much easier to hear back from your followers on Facebook and Instagram. On Twitter, you never know. However, that’s also the beauty of the platform. […]

Read More
How To Create an Article That Is Impossible Not to Share

It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed. Not only has Buzzfeed managed […]

Read More
Are Customer Reviews Getting Even More Important?

It is quite obvious that Google is beginning to put more importance on the use of reviews. It is all about trying to narrow that gap between the social web and ecommerce, where sales themselves are becoming more and more social in themselves. Just look at the regularity of community selling on sites like Amazon. […]

Read More
How to Add Memes to Your Marketing Strategy

The word “meme” has become ubiquitous in the last few years. It’s used to describe anything that has gained a certain pop culture familiarity, but that isn’t quite what it originally meant. Coming from the Greek word “mimeme,” the term was coined in the 1990s to explain the study of mimetics in evolutionary biology. Since […]

Read More
1 2 3 25
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