Social Media Marketing

Navigating the ever-evolving landscape of social media and digital marketing can be daunting, but with the right tools on hand, you can transform this challenge into a strategic advantage. Enter the social media and digital marketing calendar – not just a convenient plan, but an essential element for boosting your business’s online presence with as little hassle as possible. In this article, our team at Digital Eagles will delve into the world of the Australian social media calendar, offering insights into their role in your business and practical tips for effective rollout. We’ll also spotlight how top social media marketing agencies

Digital and social media marketing is a fluctuating powerhouse that continues to grow, evolve, and shape the landscape of modern business. Just as you and your team come to grips with passing trends across Instagram, Facebook or LinkedIn, they pass by, replaced by a new concept or strategy you need to master in order to remain relevant. To assist in this endeavour, our team at Digital Eagles have compiled some of the leading trendsonline to keep an eye out for in 2024. They may help to re-organise your strategy and see someaccelerated results this year. 1. Leveraging Long Form Across Your

Social network advertising is a powerful marketing machine, but without the right experience and exposure to the platforms available, as well as keeping up with the latest trends social media channels tend to create, it can be daunting even to start developing a strategy. Throw in deciding between paid and organic strategies, and you’re left constantly scratching your head. To help you work through this maze of opportunity, our experts at Digital Eagles have compiled a comprehensive guide to offer insightful comparisons and integration tactics for both approaches. As one of the leading social media marketing agencies in Australia, we feel

The digital stage is set for a contest amongst two of the most prominent figures in the industry. In a matter of days, Mark Zuckerberg’s Meta has announced and launched a new social media app, Threads, that will be attached to Instagram accounts. Seen as a ‘microblogging’ platform, it has already drummed up a cataclysmic clamour in the social media sphere, boasting thirty million sign-ups (and counting) on its inaugural day. While the app wears a cordial smile throughout such an explosive entrance, it has one competitor clearly in sight: Twitter. So, what really is Threads? How will it change your

Let’s face it, a lack of time is one of the chief concerns most businesses and individuals have when using social media. This concern frequently becomes an issue when it comes to content creation. Every new social media site or channel you begin using needs a new content source to feed it. Or does it? In many cases, you can use existing content in multiple ways and via multiple tools. Here are five types of content you are probably already creating that you can reuse in new ways, along with some added strategies for even more efficiency. Our Top 5 Favorite

In the dynamic world of social media, Facebook continues to reign supreme. With 2 billion daily visitors, its reach dwarfs other platforms. Brands recognize this, leveraging Facebook’s immense audience to engage billions daily. And at the forefront of this engagement? Facebook Live. Social media networks all have their special flare. Instagram has been an instant hit with a younger crowd that prefers a visual format. Why use Facebook Live? Facebook’s own metrics showcase its astounding reach, boasting 2 billion active users every single day. This isn’t about inactive profiles or sporadic monthly visits; it’s a daily engagement that dwarfs the likes of

The beauty industry, historically a fiercely competitive market, has undergone a dramatic transformation with the advent of social media. Previously, beauty brands primarily utilized traditional advertising channels such as TV, outdoor, and radio campaigns to reach their audience and promote products. With the rise of social advertising, the beauty industry’s landscape shifted significantly around 2020, fundamentally altering the industry’s dynamics. This evolution brought new opportunities and challenges as technology-enabled beauty brands revolutionised their marketing approaches. Our Favorite Beauty Marketing Campaigns 1. GO-TO SKINCARE With 234.5 K followers on Instagram, Zoë Foster-Blake has created Go-To Skincare, initially launching in Australia in 2014.