Social Media Marketing

Social media video advertising has emerged as a winning strategy for businesses aiming to connect with their audience. Reports indicate that 91% of businesses will leverage video content in 2024. The surge is driven by video’s unparalleled ability to convey messages, enhance brand visibility, and drive engagement across platforms like YouTube shorts ads, Facebook video ads and more. Despite creating compelling content, many videos struggle to capture the audience’s attention. To overcome this challenge, businesses must optimise their social media video content to maximise engagement. The transformative impact of social media video content is increasingly evident; it’s no longer just about

Social media has undeniably become the ultimate tool for businesses of all sizes to connect with their audience at an accelerated scale. Unfortunately, this is no secret, and as countless brands jump onto these platforms, others are finding it difficult to draw in and captivate the right prospects. While paid advertisements can provide immediate results, focusing on organic social media growth is so valuable. It offers a sustainable method for building meaningful engagement on your social channels, while also conserving your budget and achieving lasting, impactful business growth. The approach hinges on forming authentic relationships with your target audience and developing

Leveraging the power of social media marketing can lead to significant growth and success for businesses in Australia. Unfortunately, too many businesses are still focusing solely on vanity metrics like ‘likes’ and follower counts as measures of success. In this article, our specialists at Digital Eagles will explore the true impact of organic social media efforts and why businesses need to look beyond likes to measure their success accurately. Social Media Stats in Australia According to recent data put forward by DataReportal, we are seeing some key social media stats emerging in Australia in 2024: Measuring Social Media Engagement and Conversion

Choosing the right advertising platform between Instagram and Facebook can dramatically affect the success of your digital marketing campaign. Both platforms, operating under the Meta brand, offer distinct audiences and engagement opportunities tailored to different business objectives. As a specialist Instagram and Facebook ads agency in Melbourne, our team at Digital Eagles have prepared a comparative analysis of the two platforms, helping you understand where your ideal customers are more likely to engage and how you can effectively capture their attention. Instagram vs Facebook Ads: Demographics Comparison  Where are your ideal customers spending most of their time online? Knowing your audience

Mastering the art of paid social media advertising has become a non-negotiable task for businesses aiming to enhance their online presence and drive meaningful engagement. In this guide, our specialists at Digital Eagles delve into the key metrics that are essential for tracking the success of your paid social media campaigns. By understanding and analysing these metrics, marketers and businesses can fine-tune their strategies, optimise spending, and achieve their marketing objectives more effectively. From assessing follower growth to calculating return on ad spend, we cover the indispensable tools and techniques that will empower you to measure and maximise the impact of

Navigating the ever-evolving landscape of social media and digital marketing can be daunting, but with the right tools on hand, you can transform this challenge into a strategic advantage. Enter the social media and digital marketing calendar – not just a convenient plan, but an essential element for boosting your business’s online presence with as little hassle as possible. In this article, our team at Digital Eagles will delve into the world of the Australian social media calendar, offering insights into their role in your business and practical tips for effective rollout. We’ll also spotlight how top social media marketing agencies

Digital and social media marketing is a fluctuating powerhouse that continues to grow, evolve, and shape the landscape of modern business. Just as you and your team come to grips with passing trends across Instagram, Facebook or LinkedIn, they pass by, replaced by a new concept or strategy you need to master in order to remain relevant. To assist in this endeavour, our team at Digital Eagles have compiled some of the leading trendsonline to keep an eye out for in 2024. They may help to re-organise your strategy and see someaccelerated results this year. 1. Leveraging Long Form Across Your

Social network advertising is a powerful marketing machine, but without the right experience and exposure to the platforms available, as well as keeping up with the latest trends social media channels tend to create, it can be daunting even to start developing a strategy. Throw in deciding between paid and organic strategies, and you’re left constantly scratching your head. To help you work through this maze of opportunity, our experts at Digital Eagles have compiled a comprehensive guide to offer insightful comparisons and integration tactics for both approaches. As one of the leading social media marketing agencies in Australia, we feel

The digital stage is set for a contest amongst two of the most prominent figures in the industry. In a matter of days, Mark Zuckerberg’s Meta has announced and launched a new social media app, Threads, that will be attached to Instagram accounts. Seen as a ‘microblogging’ platform, it has already drummed up a cataclysmic clamour in the social media sphere, boasting thirty million sign-ups (and counting) on its inaugural day. While the app wears a cordial smile throughout such an explosive entrance, it has one competitor clearly in sight: Twitter. So, what really is Threads? How will it change your