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Social Media Marketing

Explore the dynamic realm of Social Media Marketing and harness its immense potential for your brand. In this category, you’ll find insights into creating compelling social media strategies, building a strong online community, and driving engagement across platforms. Stay ahead of the ever-evolving social media landscape with expert advice and practical tips to boost your brand’s online presence.

Different social media platform logos on cubes.

Paid Vs Organic: How to Integrate Both into Your Social Media Marketing Strategy

Social network advertising is a powerful marketing machine, but without the right experience and exposure to the platforms available, as well as keeping up with the latest trends social media channels tend to create, it can be daunting even to start developing a strategy. Throw in deciding between paid and organic strategies, and you’re left constantly scratching your head. To help you work through this maze of opportunity, our experts at Digital Eagles have compiled a comprehensive guide to offer insightful comparisons and integration tactics for both approaches. As one of the leading social media marketing agencies in Australia, we feel

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Threads Instagram Meta New Social Media App

Threads: Meta’s Instagram Launches New App to Rival Twitter

The digital stage is set for a contest amongst two of the most prominent figures in the industry. In a matter of days, Mark Zuckerberg’s Meta has announced and launched a new social media app, Threads, that will be attached to Instagram accounts. Seen as a ‘microblogging’ platform, it has already drummed up a cataclysmic clamour in the social media sphere, boasting thirty million sign-ups (and counting) on its inaugural day. While the app wears a cordial smile throughout such an explosive entrance, it has one competitor clearly in sight: Twitter. So, what really is Threads? How will it change your

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How To Create Content That Is Impossible Not To Share

Determining the most shared blog post of all time is a Herculean task due to the vast and ever-evolving landscape of viral content. However, Buzzfeed stands as a prime example of mastering the art of popular posts. Since its inception, Buzzfeed has not only churned out a consistent stream of highly shared content but also revolutionized the format of list articles, a previously well-trodden territory. Take, for example, their posts like “27 Famous Actors Who Tricked You Into Thinking They’re American” and “26 Pictures That Perfectly Capture How Insanely Cold It Is Across The US.” These have garnered tens of millions

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10 Visual Marketing Ideas to Implement This Year

Online marketing presents a captivating challenge. On the one hand, it’s now more accessible than ever, thanks to the enhancements in our advertising platforms. Moreover, our outreach capabilities have soared to new heights. You can effortlessly allure customers from around the globe while maintaining a localized focus, all without compromising your outcomes. Yet, there are downsides to navigating, primarily the omnipresent oversaturation across all markets. Standing out in this competitive landscape is an arduous task, demanding perpetual vigilance to maximize the potential of your campaigns. Extracting every ounce of value from a single marketing source can be taxing, even though it’s

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5 Ways To Repurposing Existing Content For Social Media

Let’s face it, a lack of time is one of the chief concerns most businesses and individuals have when using social media. This concern frequently becomes an issue when it comes to content creation. Every new social media site or channel you begin using needs a new content source to feed it. Or does it? In many cases, you can use existing content in multiple ways and via multiple tools. Here are five types of content you are probably already creating that you can reuse in new ways, along with some added strategies for even more efficiency. Our Top 5 Favorite

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Example of someone watching facebook live on their mobile phone.

How to Succeed with Facebook Live

In the dynamic world of social media, Facebook continues to reign supreme. With 2 billion daily visitors, its reach dwarfs other platforms. Brands recognize this, leveraging Facebook’s immense audience to engage billions daily. And at the forefront of this engagement? Facebook Live. Social media networks all have their special flare. Instagram has been an instant hit with a younger crowd that prefers a visual format. Why use Facebook Live? Facebook’s own metrics showcase its astounding reach, boasting 2 billion active users every single day. This isn’t about inactive profiles or sporadic monthly visits; it’s a daily engagement that dwarfs the likes of

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3 Inspiring Beauty Brands Social Media Campaigns

The beauty industry, historically a fiercely competitive market, has undergone a dramatic transformation with the advent of social media. Previously, beauty brands primarily utilized traditional advertising channels such as TV, outdoor, and radio campaigns to reach their audience and promote products. With the rise of social advertising, the beauty industry’s landscape shifted significantly around 2020, fundamentally altering the industry’s dynamics. This evolution brought new opportunities and challenges as technology-enabled beauty brands revolutionised their marketing approaches. Our Favorite Beauty Marketing Campaigns 1. GO-TO SKINCARE With 234.5 K followers on Instagram, Zoë Foster-Blake has created Go-To Skincare, initially launching in Australia in 2014.

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Digital Marketing Platforms

Understanding Push Vs Pull Marketing: A Comprehensive Guide

Navigating through the diverse landscape of marketing strategies, it becomes essential to understand the roles and interplay of push and pull marketing. These approaches are not just tactics; they reflect a deep understanding of consumer behavior, especially when it comes to significant purchases. The higher the stakes, the more pronounced the customer’s decision-making process becomes. This is where the push and pull of marketing strategies can effectively guide and influence the consumer journey. What is Push and Pull Marketing? Making a significant purchase decision often involves thorough research, especially for larger investments. This behavior reflects a fundamental aspect of consumer psychology,

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Five Twitter Chats and Hashtags Serious Digital Marketers Need to Follow

A big part of being a successful digital marketer is taking every possible opportunity to reach new audience. Whether you’re looking to sell ebooks, pick up some leads, or simply spread your word online, Twitter provides opportunities for every possible goal. Twitter chats allow you to learn new tactics, meet like-minded marketers to connect to (and learn from) and build leads. In the long run, participating in (and hosting) Twitter chats establishes your reputation as a niche knowledge leader which builds brand awareness and customer loyalty. Get the most out of your social media experience, no matter your digital marketing goals,

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10 Creative Content Ideas for Social Media Success

Experiencing a creative impasse, particularly when deadlines loom and expectations are high, is a common challenge faced by many marketers. The urgency of creating compelling content under time constraints can often stifle creativity, leaving one pondering: what content will truly resonate with the audience? Fear not, for assistance is at hand. In this article, we delve into ten straightforward yet effective ideas to rejuvenate your social media planning, thereby reviving your campaign with renewed vigor. Our Best Social Media Content Ideas 1. Get Content Ideas From Your Company Blog  Start by evaluating your company’s blogging strategy: Next, develop shorter articles on

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