Search Engine Optimisation

Dive into the fascinating world of Search Engine Optimization (SEO) and discover how to enhance your online presence. Our SEO category is your gateway to unlocking the secrets of higher search engine rankings, increased organic traffic, and effective keyword strategies. Stay informed about the latest algorithm updates and SEO best practices to ensure your website stands out in search results.

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How To Choose An SEO Agency

In the digital era, Search Engine Optimisation (SEO) has emerged as a linchpin in shaping the online visibility of businesses. However, with the plethora of SEO agencies out there, selecting the right one can feel like navigating a labyrinth. This blog aims to demystify the process, providing you with a clear path to finding an SEO agency that aligns with your business needs. Understanding Your SEO Needs Identifying Your Business Goals Before diving into the sea of SEO agencies, it’s crucial to anchor yourself with clear business goals. Are you looking to enhance your website’s traffic, improve search rankings, or drive

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Five Key SEO Trends To Shape Your 2024 SEO Content Marketing

Search engine optimisation (SEO) has always been a moving target. The algorithms that sit behind the search engines and determine which websites are best to place on results pages are constantly changing. As such, marketers and business owners must maintain diligent analysis and calibration to hit the target consistently.  While some aspects of SEO have remained relatively consistent over the past few years, some parts of the equation have evolved dramatically, with the focus leaning more towards a content- and user-experience-driven landscape.  Now, more than ever, usability and SEO strategies are becoming tightly integrated to drive relevant search engine traffic. In this article,

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The Evolution of Google and SEO for Business – A Quick Guide

For many, the mere mention of “SEO” conjures thoughts of keyword strategy and rankings. At its core lies an intricate dance between websites and search engines, always changing as customer needs evolve, with Google leading the ensemble.  Today, our specialists at Digital Eagles will journey through the remarkable evolution of Google, explore why mastering SEO is an essential tool in your marketing arsenal, and offer some key SEO tips for your small business. The Dawn of Google & Business Search Engine Optimisation In the late 1990s, the birth of Google revolutionised how we access information. With this groundbreaking shift, businesses had

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7 SEO Tactics to Improve Your Business Website’s Visibility

Digital marketing has become more competitive than ever before. Search engine optimisation (SEO) has long been a favorite for modern businesses to place their content before potential customers, but after a slew of algorithm updates, new strategies are needed to stay on top.  In this piece, our specialists at Digital Eagles explore a selection of SEO tactics to improve your site’s visibility, including writing metatext content, backlink building, keyword research, and more. The Need for Effective SEO (Search Engine Optimisation) Modern businesses are vying for that coveted top spot on search engine results. But is that still worthwhile moving into and

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How to get started with Advanced Keyword Research

Advanced keyword research is more complex than ever, influenced by changing algorithms, increasing competition, and social media’s impact on search trends. The challenge extends beyond selecting the right keywords; it’s about targeting the correct category that aligns with your audience’s intent. Misunderstanding this can significantly impact your site’s conversion rates. Effective keyword research isn’t just about dominating search terms. It’s about understanding the broader context, including local searches, long-tail queries, and the nuances of digital behavior. This guide will focus on navigating these complexities and refining your approach to align better with your audience’s needs, ultimately enhancing your website’s traffic and

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The Ultimate Guide to Backlink Building Using Google Alerts

The importance of securing a prime position on search engine results pages cannot be overstated. With every step closer to the top, your website stands to gain an exponential increase in traffic. In today’s digital landscape, a comprehensive Search Engine Optimization (SEO) campaign forms a vital component of any effective marketing strategy. A significant portion of this campaign revolves around the art of building a robust backlink profile. For those in search of practical guidance on enhancing their website’s search engine performance through effective link building, the Google Alerts function offers a valuable resource. What is Link Building? Before diving into

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What Are Google’s People Also Ask Boxes and How to Use Them to Improve SEO

As the world’s leading search engine, Google has long outlined its commitment to providing its users with a seamless, end-to-end service. Constant algorithm updates and the introduction of new features have been in aid of this, transforming what was a rudimentary search tool in the early days of release into an unbelievably powerful and fully integrated part of our lives, offering answers and solutions to questions we didn’t even know we had.  One such feature is the ‘People Also Ask’ section on Google’s search engine results pages (SERPs). You’ve certainly seen them, but are you optimising your website and content to

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How to Get Started Building Backlinks with Infographics

In the ever-competitive realm of digital marketing, backlinks stand as a cornerstone of SEO success. Among various strategies to earn these valuable links, infographics have emerged as a potent tool. They blend informative content with visual appeal, making them attractive for both audiences and link-building. This guide will explore how you can leverage infographics to enhance your backlink profile, bolstering your website’s SEO. Before you begin creating your infographics  Before you begin creating your infographics, it’s important to identify keywords and topics that are popular and relevant in your niche. Tools like Google’s Keyword Planner can help identify terms with high search

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What is a Natural Link: Tips for Good SEO Backlinks

Site linking is a foundational aspect of search engine algorithms. How websites and online platforms refer and recommend each other helps tools like Google understand which options to present after receiving a search query. With this knowledge, businesses often employ a range of link-building strategies to improve their SEO rankings. Some are outdated and now actually harmful, such as paying for links, whereas others, such as those earned with links in blogs, can prove invaluable. You can’t crack the top ten in Google’s search results if you haven’t built a foundation of backlinks from the get-go. By understanding link-building basics and

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Google Releases New August 2023 Core Update: Everything Businesses Need To Know

Google recently unveiled its August 2023 Core Update – another in a long year of updates; 2023 has seen many a-Google algorithm change, with a core update in March and two review updates in both February and April.  So, how does this update differ, and what does it mean for your SEO campaign? Let’s explore. Understanding the August 2023 Core Update Each of Google’s updates are integral to refining and enhancing the user search experience. The August 2023 iteration is no exception, not designed to target any individual sites or pages, but instead delivering more relevant and reliable search results in

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