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Search Engine Optimisation

Dive into the fascinating world of Search Engine Optimization (SEO) and discover how to enhance your online presence. Our SEO category is your gateway to unlocking the secrets of higher search engine rankings, increased organic traffic, and effective keyword strategies. Stay informed about the latest algorithm updates and SEO best practices to ensure your website stands out in search results.

The Role of Social Media in SEO: Building a Strong Relationship

While social media isn’t considered a direct factor in ranking algorithms, any digital marketer would admit that its utility in enhancing SEO efforts cannot be understated. In this article, our experts at Digital Eagles will explore how SEO and social media marketing services can work together to build strong relationships and increase your exposure online. Social Profiles Can Rank for Search Terms Beyond your website, your social profiles themselves can rank in search results, offering additional real estate in search engines when people search for your brand. Having these extra spots in search engine results pages not only broaden your digital

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5 Best SEO Plugins for WordPress Success

Are you looking to optimise your WordPress site for maximum online reach & success? No doubt, you’ve heard the phrase “SEO” thrown around in certain marketing circles and forums. You might have brushed it off, considering it to be just a buzzword, but it’s actually a powerful tool for you to tap into, propelling your online visibility and skyrocketing your business growth. Navigating the vast world of search engine optimisation (SEO) may seem daunting, but luckily, some SEO plugin options for WordPress sites can make things easier. In this article, our specialists at Digital Eagles break it down for you and guide

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Hiring a Shopify SEO Expert: What You Need to Know

If you’re running a Shopify eCommerce store in Australia and looking to boost your online visibility, it can often pay dividends to get a little professional help. When you hire an experienced Shopify SEO expert in Australia, you will unlock your store’s full potential, drawing in more traffic, and, ultimately, driving sales. But where do you start? Our specialists at Digital Eagles have compiled a list of everything you need to know to find and hire the best Shopify SEO expert suited to your online business needs. Why Should You Prioritise Shopify SEO for Your Australian E-commerce Store? Imagine your e-commerce store as

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An image showing Google's Core Update spelt out using blocks on a table.

Google’s March 2024 Algorithm Update: What we know so far

Have you heard the buzz about Google’s latest update for March 2024? Well, if not, you’re in the right place because this update is a big deal for anyone who wants their website to shine in Google’s search results. Google has just announced a major core update along with some new rules to fight spam, and it’s all about making the internet a better place for users like you and me. In a nutshell, Google wants to make sure that when someone searches for something, they get results that are actually helpful and not just pages filled with clickbait or low-quality

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Simple WordPress website on computer screen.

8 Tips to Set Up an SEO-Friendly WordPress Website Design

Australian business owners need to find a way to make their offerings and brand stand out in a crowded digital space. WordPress has become a popular platform to help achieve that, with literally millions of organisations of all sizes leveraging the host of user-friendly features available to get started online. If you are a growing business and itching to get a website that looks not only aesthetically pleasing but also ranks high on search engines, our experts at Digital Eagles have compiled some tips on how to develop and design an SEO-friendly WordPress website, which greatly affects your business visibility and customer engagement

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How to Improve Your SEO on Shopify: Advanced Tips

If you’re running an e-commerce business on Shopify in Australia, you know all too well that staying on top of SEO can feel like a never-ending battle for your business’s success. Fortunately, you can introduce several advanced techniques to your site to leverage and optimise your Shopify SEO, increasing your visibility and driving more traffic to your store. Just know that taking your Shopify SEO to the next level isn’t about quick fixes. It’s about understanding and implementing strategies that provide lasting benefits for your online business. In this article, our experts at Digital Eagles reveal some effective Shopify SEO tips that

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How SEO can help businesses increase traffic to their website and boost their online presence.

What is SEO & How Does it Work for Business?

The internet has become saturated with countless websites in every industry and niche, all clamouring for attention. Looking for ways to help your business stand out in the vast ocean of online content? Then you need to refine all the elements on your website to climb to the top of search engines. This is where Search Engine Optimisation (SEO) comes into play – a comprehensive campaign set to enhance online visibility and drive business growth. But what does SEO mean, and how does it work to propel your business forward online? Below, our team at Digital Eagles delve into the intricacies

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Team choosing between different SEO agencies for their business website.

How To Choose An SEO Agency

In the digital era, Search Engine Optimisation (SEO) has emerged as a linchpin in shaping the online visibility of businesses. However, with the plethora of SEO agencies out there, selecting the right one can feel like navigating a labyrinth. This blog aims to demystify the process, providing you with a clear path to finding an SEO agency that aligns with your business needs. Understanding Your SEO Needs Identifying Your Business Goals Before diving into the sea of SEO agencies, it’s crucial to anchor yourself with clear business goals. Are you looking to enhance your website’s traffic, improve search rankings, or drive

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Five Key SEO Trends To Shape Your 2024 SEO Content Marketing

Search engine optimisation (SEO) has always been a moving target. The algorithms that sit behind the search engines and determine which websites are best to place on results pages are constantly changing. As such, marketers and business owners must maintain diligent analysis and calibration to hit the target consistently.  While some aspects of SEO have remained relatively consistent over the past few years, some parts of the equation have evolved dramatically, with the focus leaning more towards a content- and user-experience-driven landscape.  Now, more than ever, usability and SEO strategies are becoming tightly integrated to drive relevant search engine traffic. In this article,

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The Evolution of Google and SEO for Business – A Quick Guide

For many, the mere mention of “SEO” conjures thoughts of keyword strategy and rankings. At its core lies an intricate dance between websites and search engines, always changing as customer needs evolve, with Google leading the ensemble.  Today, our specialists at Digital Eagles will journey through the remarkable evolution of Google, explore why mastering SEO is an essential tool in your marketing arsenal, and offer some key SEO tips for your small business. The Dawn of Google & Business Search Engine Optimisation In the late 1990s, the birth of Google revolutionised how we access information. With this groundbreaking shift, businesses had

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