Whether your business is just getting off the ground or has earned a well-established customer base, it’s imperative to stay on top of the most current marketing trends and techniques for your eCommerce business. Designing and finally launching an eCommerce website is a huge achievement for your brand. Therefore, it’s vital that you invest in an effective marketing strategy and website structure to take advantage of your hard work.
If you want to know the best tried-and-true marketing methods, as well the new techniques for eCommerce marketing, follow the nine tips below.
1. Create Original Content
The first step in launching your eCommerce website is creating unique content for it. Producing original, high-quality content will put you in line for success because it will resonate with customers in a way that drives them to interact with you, buy from your store, and continue to follow updates.
Originality is crucial.
Promoting fresh, original content is the perfect way to make a statement, convey a compelling idea, and get into the customer’s thoughts. There is a great divide between content that encourages customers and content that sends them bouncing. Why not take it to the next level? A little extra effort goes a long way when it comes to content.
2. Optimise Your Site’s Layout
Once you have launched your eCommerce website, it’s crucial for you to test the page’s layout, language, and placement of conversion elements. When customers visit your site, you want it to be easy to navigate and simple to check out. The customer wants it to be naturally inclined to buy your products and want it to be easy.
You should test the language in your conversion elements, the language on your landing and product pages, as well as the strategic placement of elements and icons. Testing helps you reveal valuable patterns in customer behaviour and how they use your website.
3. Content Marketing
Correct content marketing can attract more positive interaction, attention, and sustainable conversions in a manner that no other marketing method can provide. By producing and endorsing original content, you are ensuring that your customer base Is constantly receiving new information that is important to them on a continual level.
Brainstorm with your team to produce a list of the various types of content you want to create, including videos, blog posts, and EDMs. Also, ensure you using your marketing budget by talking with experts, outsourcing work when required, and investing in high quality employees, software, subscriptions, and training for your team. You will discover that if you work with the right people, many of the things you have outsourced in the past can be done internally. Create diversity within your team and take on other peoples’ ideas.
Digital Eagles suggests producing content based on Pareto’s 80/20 rule, meaning your content should consist of 80% informational content and 20% promotional content, with content being relevant, unique, and interesting.
4. Social Media Marketing
Social media marketing has become an incredibly powerful tool, allowing you to communicate with your customers, industry, and market in a highly personalised way. You can use social media to generate interaction and engagement, develop a larger customer base and boost traffic to your website. Using various social media platforms for different purposes also produces a valuable presence for your company that diversifies your effects, abilities, and will ultimately help you cater to your customer base’s needs in a way that will lead to business growth over time.
Using a consistent tone and personality is important, as consistency creates trust within your target audience. To develop and maintain brand authority and recognition, ensure your outreach efforts are consolidated by making sure your team is on the same page as your business’ communication style.
5. Email Marketing
One of the most crucial forms of getting through to your customer base is through email marketing. However, you want to be incredibly careful about the content within your emails and who is included in your outreach list. Regardless, email marketing has been around for quite some time, and that’s because it creates success.
To reach your audience most efficiently, provide valuable content within you emails. Make them as personalised as possible, use it as an opportunity to socialise, and offer valuable promotions. Talk about what your business is up to, new features or products, any events you are attending, and be clear and open about your business. You want to engage and relate to your customers on a level that galvanises their interest and creates ongoing email engagement.
With other forms of digital marketing, you want to ensure you are monitoring your email marketing’s analytics. A great tool for this is Google Analytics Dashboard. This is a free solution that provides you with useful data about your email marketing endeavours.
6. Search Engine Optimisation
One of the most crucial and manual methods of optimising a successful eCommerce website is optimising it for search engines. Nowadays, Search Engine Optimisation standards are very high, and it’s more important than ever to ensure your website is consistently updated with relevant and engaging content, and that it promotes a good user experience (UX), as well as being optimised in a manner that is as error-free as physically possible.
The content used for your website should be reliable, rich, and provide valuable information to the public. It has to be the information they are searching for. For example, if you have an eCommerce website selling furniture, it’s important to provide detailed product information and even host sections of your site that provides detailed amounts of content that expands on the topics of furniture, décor and other products.
Utilising keywords within your content in a genuine manner will encourage Google to match your website with search engine results when a user is looking for a particular product or service.
7. Pay-Per-Click (PPC) Marketing
There are three basic elements to a pay-per-click (PPC) marketing campaign: the ad, the offer, and the site’s land page.
Each of these steps has to be in good harmony and synchronisation if you want to maintain the user’s interest. The landing must continue on from your ad, providing what was promised as the reward for clicking on your ad, in order to take your customer through to the all-important conversion funnel. It should also be customised for keywords so that it appears somewhere around the top of the search engine results.
Keep your landing page free of any distractions: you want the customer to go straight through to the purchase. Also, bear in mind that your landing page is the most appropriate page for detailing product benefits to the customer.
8. Optimise for Mobile
It is vital for you to ensure your website is responsive to any size layout. Mobile users are beginning to dominate internet use, and it’s very important to accommodate their needs and provide a solid user experience (UX) for all users.
People who view your website do not want to be redirected to a website or app, they want to be able to see it all immediately. Therefore, ensure you deliver what the customer is expecting and make the investment to optimise your website so that it is fully responsive – mobile and all.
You can utilise mobile marketing techniques to target mobile users on a specific level. One of the most popularly used marketing trends is called “geo-targeting”. This is advertising to mobile users based on their location. This technique allows you to get through to customers who are within a specific distance of your business location, and provide them with an awesome incentive to come by and make a purchase.
9. VR and Target Wearable Technology
VR and target wearable technology is a trending technique that draws in users in new and exciting fashions. People are starting to get the jist of this technology, and are not yet habituated to and overwhelmed by advertisements.
Your target audience for these mediums is very refined, as these are customers who are using the latest technology and are always at the ready with their phones for purchasing, socialising and don’t mind paying extra for the itms they enjoy. Creating campaigns for these mediums can be expensive, but if done correctly can be worth the initial investment as a refined, filtered audience is more likely to convert.
Don’t be overwhelmed by the sheer magnitude of digital marketing techniques. Each one only requires some time, resources, and potential outsourcing for your business to potentially become a great authority in your industry.
If you want to get started with Melbourne’s premier digital marketing sensation, Digital Eagles, feel free to get in contact with our team of marketing experts. We will be more than happy to come up with a solution for website that will help it become a leader in the industry.
Call us on 1300 662 225 or submit an enquiry form on our contact page and we will get back to you with all the information you require.