Potential customers always look online for credibility. If you fail to claim your local business listing, you’re missing out on social proof that you’re a trustworthy, physical company.

More importantly, it ensures the details listed against your business are accurate – including your address, contact information and registered name. Without this information, it’s likely your prospects will head on over to your competition instead.

By choosing to use the expertise of a local SEO specialist – like our team – you’re effectively able to target the most high-volume keywords in your niche, in that specific area. For example, if you’re a beauty salon only servicing Hawthorn, Melbourne, we can target keywords focused on this destination and offers, combined with search trends that indicate who your biggest target audiences are in this geographic area.

Carefully monitoring and updating local SEO campaigns and keywords is paramount for being seen online. By targeting phrases that are too broad in topic nature, or outside of your service zone, you’ll end up with leads that don’t qualify, are poor quality, or aren’t interested at all in what you’ve got on offer.

Beyond SEO, our specialists will also optimise your website for your specific location, ensuring all listings, content and conversion details are up to date. If you’re not sure if local SEO is the best choice for you, we recommend getting in touch with our friendly team.