5 Ways To Repurposing Existing Content For Social Media


Let’s face it, a lack of time is one of the chief concerns most businesses and individuals have when using social media. This concern frequently becomes an issue when it comes to content creation. Every new social media site or channel you begin using needs a new content source to feed it. Or does it?

In many cases, you can use existing content in multiple ways and via multiple tools. Here are five types of content you are probably already creating that you can reuse in new ways, along with some added strategies for even more efficiency.

Our Top 5 Favorite Methods of Repurposing Your Content

1. Utilise Customer Questions

On your website, you probably have a FAQ section. You also likely get regular questions from customers via email and snail mail. How about taking those questions and answering them via a new blog post? Mention the customer that asked the question, and if they have a blog or Twitter account, link to that. This helps your SEO and will send search traffic your way. You can also create infographics from these FAQs for visual platforms like Instagram or Pinterest.

Numerous methods exist to identify the questions your customers are asking online:

  • Analyze customer feedback forms or surveys for common questions.
  • Pay attention to customer feedback and queries on social media platforms.
  • Investigate the keywords related to your brand and explore the “People Also Ask” sections in search results.

2. Whitepapers and Case Studies

If your company offers whitepapers on your website, break them into blog posts. Longer whitepapers can be edited into several posts, providing content for weeks. These can also be converted into SlideShare presentations, enhancing shareability and introducing your content to audiences in a different format.

Here’s our own collection of case studies showcasing our expertise and validating our work:

case studies by digital eagles

Additionally, case studies serve as a powerful tool in increasing conversions by leveraging the concept of social proof. Case studies effectively demonstrate your company’s capabilities and reliability by providing detailed examples of how your products or services have successfully solved real-world problems for other clients or customers. This tangible evidence of success builds credibility and fosters trust among prospective customers.

3. Curate Industry News

This tip is a personal favorite due to its remarkable efficiency. Imagine your business operates in the packaging sector, and you regularly follow five key blogs and websites to stay informed about the latest industry trends. While this practice keeps you updated, why not leverage this information more broadly?

You can disseminate this information within your organization and the wider public. Start by creating a Paper.li for your sector’s news, which can be a valuable resource for your team, keeping everyone informed about the latest industry developments.

Curating and sharing news is incredibly effective in cultivating an engaged community and growing your follower base. Though it requires considerable time and effort, the benefits are worth it.

Moreover, you can curate the most insightful articles and blog posts related to your industry and feature them in a weekly roundup on your blog. For instance, every Friday, you could publish a post highlighting the top five articles of the week in the packaging industry. This approach provides valuable content for your audience and cements your status as an industry thought leader.

Lastly, leverage your social media platforms like Twitter and Facebook to share these articles and posts throughout the week. This continuous sharing mirrors the intent of your blog’s weekly roundup, offering valuable content to your followers and further establishing your expertise in the field.

4. Conversations with customers via social media

Imagine this scenario: Tomorrow morning, you are in a spontaneous 10-minute Twitter conversation about a customer’s recent experience with your customer support team. During this exchange, the customer candidly shares their likes and dislikes about the interaction and the service they received.

First and foremost, ensuring that your customer service team is informed about this feedback is crucial. Next, consider the potential for transforming this interaction into a blog post.

For instance, the customer might have initially expressed dissatisfaction with a certain aspect of their phone interaction with your customer service representative. However, once you clarified why things happened the way they did, the customer gained a better understanding. Other customers might share this confusion, and addressing it in a blog post could be beneficial.

Moreover, such customer interactions often serve as a rich source of inspiration for new blog content. A significant portion of my blog posts – around 25% to 33% – are inspired by conversations I have with people on platforms like Twitter, Facebook, or through my blog comments.

5. Change the (Content) Channel

A major challenge that companies with blogs face is motivating their employees to contribute to the blog. Let’s face the truth: not everyone is fond of writing. If you’re exploring ways to involve your team in blogging, consider that writing might not be the only or best approach for everyone.

How about trying podcasts? Employees might find expressing their thoughts easier and more engaging in a brief audio recording. They could also use voice dictation tools or smartphone apps to record their ideas and then convert these recordings into text.

Another dynamic option is video. For example, instead of requesting an engineer to write a detailed blog post about using a product, why not have them demonstrate it in a video? A visual demonstration can often convey the message more effectively and engagingly than the most well-crafted written post.

These suggestions offer alternative ways to utilize existing content and skills within your team, enhancing your blog’s diversity and appeal.

Additional Strategies for Repurposing Content

Here are some bonus tips for repurposing content for social media, designed to broaden your reach and deepen audience engagement. These strategies will help you creatively leverage existing materials, ensuring your content remains fresh, relevant, and appealing across various platforms.

Video Content

  • Converting Long Videos into Short-Form Content: Utilize your existing long-form video content by editing it into shorter clips suitable for platforms like Instagram Reels, TikTok, or YouTube Shorts. This increases your content’s reach and caters to audiences who prefer quick, engaging visual stories. Using tools like Klap, you can now easily convert long-form content into short-form content.
  • Repurposing Video Snippets into Written Content: Extract key moments or insights from your videos to create compelling blog posts or newsletter articles. This approach transforms your visual content into an accessible text format, providing a different angle or deeper insight into the topic discussed in the video.

Newsletter Content

  • Transforming Newsletters for Social Media: Select the most captivating parts of your newsletters and adapt them into social media posts for platforms like Twitter and LinkedIn, where the emphasis is on informative and concise content.
  • Creating Visual Content for Newsletters: Convert insights or highlights from your newsletters into visually appealing graphics or infographics, perfect for sharing on Instagram and Pinterest. This approach allows you to tap into the visual appeal of your content and reach audiences who prefer graphic over text-based information.

Podcast Content

  • Recording Podcast Sessions for Social Media: Capture videos of your podcast recordings and share these snippets on social media. This gives a face to the voices and can generate interest in the full podcast episodes.
  • Extracting Quotes and Creating Transcripts: Pull out impactful quotes from your podcasts for quick social media posts. Also, provide transcripts of your podcasts as blog posts or additional content. This not only increases accessibility but also repurposes the audio content for those who prefer reading.

Updating Older Content

  • Revising and Refreshing Old Posts: Periodically review your older blog posts and update them with new information, insights, or developments in the field. This keeps your content current and relevant and can often re-engage audiences who found the original posts valuable.
  • Re-publishing Updated Content: After updating, re-promote these posts through your social media channels and newsletters. This brings fresh traffic to old posts and shows your commitment to providing up-to-date and accurate information.

Final Thoughts

Effectively repurposing content is key to maintaining a dynamic and engaging social media presence. By transforming existing materials into fresh, platform-specific content, you can streamline your content creation process and keep your audience engaged.

Updating older posts and creatively leveraging different formats can significantly boost your online visibility. If you need assistance optimizing your social media campaigns or tailoring these strategies to your unique brand, don’t hesitate to contact us. Our team will help you elevate your social media strategy to the next level. Let’s connect and make your social media presence truly stand out!

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