Most marketers will know the struggle of having that creative block, the one that hits you when everything you could ever imagine is due. You’re pressed for a deadline, your creative juices are not flowing - what do you write, what do you share, what will spark your audience's interest?
Luckily, we've got your back. In this post, we'll go through some of the top 10 easy ideas you can use for your social media planning, allowing you to shake off the dust and get going with your campaign.
Here we go…
Post Idea 1: Your blogs
Firstly, there are two questions to ask yourself here:
- Does your company have a blog?
- If not - get one.
Secondly, not only will regular blogging help you with SEO, it also gives you an exorbitant amount of material to repurpose and share later on. Start off with a solid 1500-word piece on your industry, your niche, your company or a trending topic. Share this across all your channels.
From there, write two or more half-sized pieces about topics you mentioned within the initial blog. Create internal links in the content of each of these and tie them together. Then, share these out across your social profiles yet again. These signals are crucial for SEO success, and Google loves to see those engagement rates flowing.
If you're not sure how to get started, use a content calendar and set aside an hour or two a day to plan your social media strategy. Try choosing a different topic each month; this will ensure you are touching on things that keep your readers interested and that are still relevant to your offering.
Post Idea 2: Your Company Culture
One thing we love here at Digital Eagles is coming together over food, and what better way than for us to celebrate all the different cultures in our team than on Harmony Day. We are lucky enough to have over 10 different cultures within our team, all with various specialities in the kitchen; so we put that to good use and posted about it across our social media channels.
Culture plays a huge role in why people choose certain jobs or to collaborate with certain agencies. Ultimately, it's what empowers employees, all through solidifying the values embraced by the company.
Ask around your workplace and see what your employees are passionate about. Perhaps there's room to hold a fundraiser or an event you can get everyone excited about. Any possible way you can unite your teams will also prove beneficial for post inspiration where you need to spread the personality of your brand.
People want to see who they're engaging with beyond the screen. Use this as a chance to show what your company is all about and who is behind the scenes to drive it all. Give people a reason to share the good word about who you are.
Post Idea 3: Industry News
What is trending in your industry? What changes are happening? What are the latest technology updates in your industry? These are all perfect quick wins for your calendar; share the article, do a quick summary of your opinion as a thought-leader and encourage your audience to leave comments where possible. Inspire your readers to get involved in the content they are consuming.
Just remember to remain consistent with your response. If someone does not agree with your post, try not to lash out or respond in a negative manner. Keep consistent and diplomatic. This will ensure your brand's reputation is not tarnished because you got a bit heated in the moment.
Post Idea 4: Customer Reviews And Testimonials
Reviews and testimonials are your brands gold mine. These are what help bring trust and loyalty to your business.Throw them up on a branded image and share them on every single platform. If you are doing a great job - be proud of it. It's a content and brand win all round.
Post Idea 5: Quick Tips And Advice
If you are in an industry where there is a lot of confusion about a product or service, or one that is renowned for technological changes (like us in digital marketing) then it's important to share changes when they happen. This will position you and your brand as experts in the market. Offer advice around certain ways to use the changes to your advantage, and how to overcome any shifts. Make sure you include headlines such as tips and tricks.
Post Idea 6: Memes or GIFs
Who doesn’t love a good meme? How does it get any better than waking up in the morning, scrolling through your feed and starting your day with a cheeky chuckle? Incorporating a cat meme is all well and good, but remember not to go too overboard. At all times, your content still needs to be on-brand, so make sure you incorporate usage of these visuals in your brand guidelines. When done right, these are also a great way to increase shareability across social platforms.
A good way to double-check is to ask other team members what they think. If it’s a collective no, then don't use it. But if you get a few giggles, you may be on to a winner.
Post Idea 7: It’s Holiday Time!
Woohoo! It's holiday time (said everyone, ever). We all love the holiday season, no matter what time of the year it is. So why not post about it? The options are endless with this, but like always, think about what resonates with your brand. Think about how you could reach out to your audience and ask them to post a photo of their favourite holiday with your product in the background.
You could do a product-a-day giveaway or an interactive post to get the engagement flowing. This is a great way to get your consumers excited about your brand, to encourage them to share it across their socials increasing your brand awareness (sometimes without them even realising).
Post Idea 8: New Job Listings
If you have already built a strong brand presence, then what better way to encourage people to come join your team than with a job post. Inspire others to come and join your family and show off that your brand is growing. It's a simple but effective tactic.
It doesn't have to be a long-winded post, either. Keep it short and straight to the point.
Post Idea 9: Event Promotion
If you are one of those businesses that are continually attending networking, corporate cocktail parties or conferences, then let your audience know you were there. From live streams through to overviews and keynotes - share the biggest takeaways. Remember to keep your phone charged for all those snaps!
Post Idea 10: Inspirational Quotes
Everyone likes a little message of inspiration during a morning coffee. We recommend posting these on a Monday or Wednesday (particularly harder days than others). Add a touch of your brand to the visuals and get creative. It's that simple.
While this may seem like a long list of things to remember, it's well worth keeping it all on hand to help you inspire your next content calendar. Instead of going in blind, create a well-rounded, holistic approach to the content you create. When it has a purpose, it has value.
>> We've also got your back on when to post on social media here! <<