As we adapt to our temporary new normal, it’s clear that certain challenges and changes will be with us for some time. Understanding how to navigate these uncertain times is crucial for businesses looking to not just survive but thrive.
At our digital marketing agency, we’ve been collaborating closely with a diverse range of clients to tailor strategies that address their unique situations during this period of crisis. Our team has gleaned valuable insights on how businesses can adapt and overcome these challenges.
Here’s what we’ve learned:
- Some businesses are temporarily unable to trade.
- Others are impacted but are finding ways to adapt and survive.
- A few are experiencing peak demand due to the changing needs of consumers.
We believe that sharing knowledge and strategies is more important than ever. Here’s are some tips on how to leverage various digital marketing strategies to steer your business through a crisis:
SEO and Local Optimization
- Claim Your Google My Business Account: An up-to-date listing helps local customers find you.
- Generate Google Reviews: Encourage satisfied customers to leave reviews. A strong review profile enhances credibility.
- Optimize Page Titles: Ensure your website’s titles clearly reflect the content and services you offer.
- Secure Your Site with SSL: Especially for eCommerce sites, security is paramount.
- Speed Optimization: Aim for a fast-loading site to keep users engaged and reduce bounce rates.
Social Media Management
- Communicate Business Changes: Keep your customers informed about service changes or updates.
- Create Valuable Content: Share useful resources that align with your brand values to retain customer interest.
- Content Planning: Utilize social media planning tools to maintain a consistent presence.
- Go Live: Interact directly with your audience through live videos, offering valuable insights or Q&A sessions.
- Refresh Your Socials: Update imagery, operational hours, and service lists to keep information current.
More on this: Creating an efficient social media marketing strategy
Conversion Rate Optimization (CRO)
- Prioritize Speed: A faster website typically means better conversion rates.
- Simplify Your Message: Avoid using sliders that can overwhelm visitors with too much information.
- Use High-Quality Images and Videos: Showcase your products or services compellingly.
- Highlight Unique Value Propositions: Clearly communicate what sets you apart from competitors.
- Leverage Social Proof: Display reviews and testimonials to build trust.
Paid Search Strategies
- Think Local: Utilize local ads to connect with nearby customers.
- Leverage Google Shopping: For eCommerce sites, showcase your products directly in search results.
- Track Your Goals: Use tools like Google Analytics to understand your ad performance.
- Implement Negative Keywords: Prevent your ads from appearing in irrelevant searches.
- Geo-Targeting: Start with targeted regions to optimize your ad spend.
In times of crisis, being proactive and adaptable with your marketing strategies is vital. Every action you take today can pave the way for recovery and growth in the future. These challenges, while daunting, also present opportunities to innovate and strengthen your connection with customers. Your resilience and strategic planning now will define your success in the future.
If you’re looking for tailored advice or support to navigate these challenging times, our team of digital marketing experts is here to help. We specialize in crafting customized strategies that address your unique needs and goals. Whether it’s enhancing your online presence, optimizing your marketing campaigns, or finding new ways to reach and engage your customers, we’re committed to helping your business not just survive but thrive.