Content Marketing

In our last post, we explored all the ways you can gear up a solid content marketing strategy that your boss just can’t refuse. We all know the struggles of pitching new efforts you want to take on in your department, only to be shut down for lack of a strategy. So we’re eliminating that hurdle with our step-by-step guide on how to create a clear plan of attack that really packs a punch. Initially, we looked at how to prepare for creating an outline that really narrows down on all the most important aspects. These will predominantly form your strategy

We get asked a lot about what a content marketing strategy should look like. Is it a plan that’s clearly outlined in steps, or is a visual that’s scribbled out on the communal whiteboard? In essence, it’s whatever you want it to be, but there are definitely a few sure steps to ensure success. What we’ve learned along the way is that you can never be too careful about planning out a strategy in a clear-cut, documented format – no matter what that ends up looking like. But if you’re not sure exactly what this kind of strategy should cover, we’ve

Writing a high-quality article requires significant time and effort, but its success hinges on the effectiveness of its headline. Many articles remain unread because their headlines fail to attract attention. In content marketing, headlines are crucial for ensuring your content stands a chance to be seen. They must be magnetic enough to generate clicks, drawing readers into the body of your article. This guide explores advanced strategies for crafting headlines that compel your audience to click and delve deeper into your content. Understanding Your Audience Is Key to Writing a Good Headline The first step in headline creation is understanding your

These days, it’s not uncommon for consumers to choose a bank based on their price competitiveness rather than their messaging. Why? Because lenders are looking a little the same… So instead of mirroring competitors, how can businesses within the financial space break out of the mundane and get creative? Content doesn’t have to be restricted to ‘Save money by doing this’ or ‘Get rich by doing that’. In fact, with readers becoming more and more conscious of misleading messages, taking the time to create something more unique and bespoke is what will set you out from the crowd. The rise of

In the ever-evolving digital landscape, the potency of video content continues to surge, a trend prominently noted back in 2017. Wistia’s intriguing statistic revealed a 17% increase in video usage during that year alone. This trajectory has only steepened, with YouTube now recording over 500 million hours of video consumption daily. Tubular Insights’ projection that 80% of internet traffic will be video-related is a testament to the medium’s growing dominance. The proliferation of video content underscores its critical role in contemporary digital strategies, where it’s not just about leveraging existing platforms but also innovating new ones. However, creating lengthy, episodic series

Customer-centric content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content. Its primary goal is to attract and retain a clearly defined audience by prioritising their needs and interests. This approach contrasts with traditional marketing strategies that often prioritise the product or service over the customer. In this article we’ll explain why you should take a customer-centric approach to content marketing and how you can do that. Why create a customer-centric content marketing strategy? The marketing world has witnessed a significant shift from product-focused strategies to customer-focused ones. This change is largely driven by evolving

In the dynamic realm of content marketing, the key to success lies in crafting quality content that resonates with your audience and aligns with search engine standards. This comprehensive guide delves deeper into the essential aspects of effective content creation, integrating advanced SEO concepts and user-centric strategies to empower your content marketing journey. 1. Stay Updated with Industry Developments Staying informed about industry trends is crucial for creating relevant content. Keeping up-to-date with these trends allows you to produce material that is not only timely but also anticipates the needs and interests of your audience. Furthermore, this knowledge enables you to

In the ever-evolving landscape of digital marketing, content remains a cornerstone of business strategy. Yet, the true value of these efforts often lies hidden without proper evaluation. Enter the realm of content marketing measurement—an indispensable practice for discerning the impact and effectiveness of your content. This article serves as a guide to the essential metrics and methodologies that businesses can use to quantify content marketing performance, ensuring that every article, video, or graphic not only captivates audiences but also contributes positively to the bottom line. Essential Metrics to Measure Content Marketing Performance When seeking to measure content marketing efforts, understanding the