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Increase in Google Ads Revenue
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Increase in transactions
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Increase in Online Revenue

The Mission

Keeler Hardware after being a loyal client for over 12 months decided to invest some money into Conversion Rate Optimisation.

The goal was very specific by Keeler Hardware – they wanted to increase their ecommerce conversion rate by 30%. That was the bottom line. 

Our Approach

After completing a full CRO audit of the website, Digital Eagles were able to implement some UX changes and re-format the website to perform much better from a conversion perspective. The audit included the following:

  • Heuristic Analysis
  • Technical Analsis
  • Heatmapping Analysis
  • Qualitative surveys
  • User Testing

The Numbers

After performing the audit, creating a hypothesis and presenting the new website design, which was approved and implemented, Keeler Hardware saw a huge spike in conversion rate improving by 34%, they saw 33% increase in transaction and a whopping 48% in revenue during the tested period. 

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