Evolve Skateboards found Digital Eagles through a partnership with their web design agency. After building a custom Shopify site, Evolve Skateboards were ready to increase online traffic and sales.
Our initial approach was to start with SEO, PPC and Google Shopping for Australia and New Zealand. The site was already very strong, however the authority was being split across 35 countries. Leveraging Hreflang tags to segment international traffic more effectively, we saw strong gains. Setting up and formatting the product XML feed for Google Shopping also helped us gain traction from early. This campaign continues to see incredible growth MoM and YoY.
Evolve Skateboards had worked with many agencies and found that the lack of transparency and low accountability for performance made it difficult to see the return on investment. Digital Eagles are one of the only agencies that were prepared to give revenue and organic traffic KPI’s on performance.
Over a number of months, Evolve’s presence in Google Search has improved by 1,477 positions after expanding the campaign multiple times.
Organic traffic has grown 48% and sales from Organic 264%. Evolve Skateboards soon expanded out into both Google Ads & Google Shopping. Evolve would soon begin to expand globally, attacking New Zealand first, and Germany to follow.
Google Ads total e-commerce conversion value increased 44% in the first 60 days. Overall online revenue has again peaked at 264% increased YoY in June 2020.