You’d be forgiven for scratching your head at this phrase.
CRO is the systematic process of increasing website visitors possibility of converting to a particular goal on a website... In simple terms,
CRO = More Leads or More Sales!
Conversion Rate Optimization is an extremely valuable tool to have in your website’s back pocket as increasing traffic allows more users to see your product or service, but CRO directly impacts the rate in which your visitors invest in these making it a crucial portion of your digital marketing strategy.