Australian website are all about traffic right? WRONG! Conversion Rate Optimisation allows you to convert your existing traffic better, meaning you get more value for the money you are spending on driving traffic. All website’s can be improved and through rigorous auditing and expert-driven testing, the team at Digital Eagles can improve your Lead Generation and Revenue conversion rates through sales psychology, user testing and technical analysis.

While there are plenty of ‘low-hanging fruit’ opportunities that you can easily make use of, it takes a team of professional conversion technicians to identify more complex areas of your site that can boost your business and leave competitors trailing behind you.

Keeler Hardware reached out to Digital Eagles for a 6 month CRO campaign to help improve their conversion rate and increase the number of online transactions they were getting. Through a full CRO audit, implementation and AB testing, Keeler Hardware achieved.

Conversion Rate Optimisation is done differently by all agencies and technicians who implement it, but the main 4 steps of any CRO campaign are:

1. CRO Audit
2. Hypothesis
3. Design
4. Testing

The reason these steps are taken is to assess what can be improved, to create a theory on how to improve conversion rates, creating a design to implement and then testing the results of the new design. This is where AB split testing and Multivariant testing occur and these tests outline how users are engaging with the new version of the website compared to the old website.

This question is a tricky one to answer. The industry standard for Ecommerce websites is usually 2% Ecommerce Conversion Rate, but this can differ depending on your industry and product. For Lead Generation websites, you should be looking at a conversion rate of anywhere between 5% – 7%, but again this can all comes down to the types of traffic you are bringing to the website, the industry that you are in and your current conversion rate optimisation strategy.

Whatever your conversion rate is, the exciting thing is that all websites can be improved and there is always ways to improve your visitors user experience which can result in some big increases in conversions rates for your business.

No it doesn’t. CRO is a stand alone service that won’t increase or decrease website traffic, it will only have an impact on your conversion rates and the way in which your audience can achieve goals on the website.

If you are doing SEO, Social Media Advertising or Google Ads of any sort, CRO won’t touch these channels and has every chance of assisting them in improving their performance.

CRO = More Leads or More Revenue. It is as simple as that.

Conversion Rate Optimisation is often one of the more under-utilised digital marketing strategies being used by businesses in Australia and it can have huge financial benefits if performed by the right agency or team. If you are looking to increase the amount of leads or increase your online transactions without having to worry about traffic, CRO is a must for you.