Light’s are on, and everyone is home

28 April 2020

By now, the effects of COVID-19 have had an impact on the majority of business verticals, and some worry has set in. While this is naturally a confusing time, we have pulled together some of the latest information to help support you and your business in navigating the digital landscape.

The result of people self-isolating to slow the spread of the virus is seeing an increase of 26% more workers (since the end of January 2020) working from home. 

Remote working is a great step towards providing support to the immunocompromised community, and we support and celebrate those who are taking part.

Working from home productivity, however, is not always 100% productive for everyone – be it becoming distracted from your adorable animals, or eating Doritos all day.

In 2019, Deloitte reported Aussies typically spend 3 hours and 15 minutes on their phone every single day.
Of that time, we’re spending 1 out of 3 minutes our their phones scrolling social media. According to a recent SMH poll, those working from home have reported they’re spending up to 90 minutes longer on their phones.

These increases mean that, as brands, we have even more access to target audiences than ever before.

We are also seeing a trending increase in social app downloads. As a majority of Australians are active on Facebook and Instagram, this behaviour is mostly driven by newer applications, such as TikTok.

The latest data comparisons from November 2019 and March 2020 demonstrate daily average users have increased from 680 million to 800 million on TikTok alone. Time spent on the platform also spiked from 35 minutes in November 2019 to 52 minutes in March 2020.

Search trends show more people are buying online

We now know that self-isolation doesn’t mean less retail therapy. It doesn’t stop the need for food, clothing, services and products. It just means that your e-commerce/online offering could potentially go bananas.

Whatever product you may want to purchase can usually be delivered to your doorstep within 48 hours (with the exception of toilet paper).
Search trends show there have been around 50% more searches for “buy online” in the last 7 days than during 2019’s Boxing Day period.  

This is unlikely to change anytime soon.


With more and more people being quarantined – as well as working from home and trying to implement social distancing – the likelihood of people searching “buy online” and “get delivered to your doorstep” is about to WAY go up. 

 

Putting two and two together


More people are spending more time on social media while at home, meaning more of your customers are likely to see your ads at a lower cost. If people are searching online for products they can buy that will be delivered to them, there’s a huge opportunity for you to secure your business’s stability.

We recommend you take immediate action on the following:

  1. A) Double down in your digital strategy
    B) Let your target audiences know you’re delivering and available
    C) Invest in SEO! This is an evergreen tactic that doesn’t push customers in times of pressure. You’ll achieve better rankings on search engine results now and still see positive outcomes as the months roll on. 

Tip: To get the most out of your SEO campaign, we recommend investing in this option for a minimum of 6 months.

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