Leneeva Homes SEO Case Study 2017

8 November 2017

Leneeva Homes are a luxury home builder, with a display centre in Clyde North and their corporate office in Hampton East. The directors of Leneeva Homes, Joe and Jason are very passionate about delivering a quality experience, as well as great service.

leneeva homes team

Problem:

Leneeva Homes came to us questioning how they could increase the volume organic traffic coming to their website from Google search. They had been attempting to do some in-house D.I.Y. SEO, however found that they could not find consistency. Through Google Analytics, they could see their monthly organic visitors fluctuating around the 450 mark but could not reach any higher on a consistent basis. Enquiries coming through their website, as well as monthly revenue were consistent, however not growing at the level they had set as their objective. They wanted to work out how to get scalable growth coming through their website.

Solution:

Since coming on board, Leneeva's organic growth has been outstanding. With an SEO strategy in place consisting of in-depth keyword research, on-site optimisation, off-site link building practices,  and more, they have been able to reach record heights in the key metrics of organic traffic, enquiry numbers through the website, and overall revenue.

The Numbers:

Organic Traffic:

Before: 450 organic visitors per month on average

After: Reached a record 812 visitors in a 1 month period

= 180.44% increase in organic traffic growth

Monthly Organic Traffic chart

Enquiries:

In the past 3 months, volume of enquiries have increased on average by 80% month on month.

Revenue:

Overall revenue is up 300% year on year, 2017 vs. 2016.

What's Next for Leneeva?

With scalable growth now possible for Leneeva, expansion is in mind for the new year of 2018. The possibility of growth is now endless with an SEO strategy that can be taken further above and beyond all expectations.

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