Fenix Wedding and Maple Event Group started working with Digital Eagles over 2 years ago. They came to Digital Eagles because they had a bad experience with service and performance with their previous agency. Fenix also had some very aggressive lead targets for our to hit off the bat.
Our approach with Fenix was to use Google Ads at the top of the funnel to drive high intent traffic into a conversion focused landing page. Once the traffic had been acquired, we used social media (Facebook and Instagram) to showcase reviews, testimonials, previous wedding content and offers to drive conversion at the middle and bottom of the funnel.
The numbers continue to climb both YoY and MoM. We are seeing record gains in all channels.
- PPC 252% Increase in Leads YoY (Google Ads)
- PPC 40% Increase in Conversion Rate
- Social Media 110% Increase in Leads YoY
- 45% Reduction in Cost Per Lead YoY