Barton Glass


Increase in Search Engine Positions


Increase in Organic Traffic Year-on-Year


Increase in Organic Leads After 6 Months

The Mission

When Barton Glass first came to us they had very little digital presence, and the majority of business was coming from B2B and word of mouth. The goal was to increase the volume of B2C leads coming through from online.

Our Approach

Upon a Google Analytics audit, it was very apparent that the volume of Organic traffic needed to be much higher. We started an SEO campaign targeting Melbourne, and through on-site technical work, content & regular back link building, we were able to increase organic traffic. A Conversion Rate Optimisation audit was also completed and implementing these changes saw an uptick in conversion rate for Barton Glass.

The Numbers

Ranking positions increased by 1,566 in a matter of 6 months. This resulted in a 53% increase in Organic traffic. On regular Google Analytics analysis, the team noticed that the website was not converting as well as it could be, and that a website re-design was in order. Upon completion the conversion rate of the website nearly doubled, and compared to 6 months ago the business is now receiving 101% more Organic leads from the website.
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1300 662 225
Meta Partner | Digital Eagles
Level 1, 66 Victor Cres,
Narre Warren VIC 3805
Level 2, 161 Collins St,
Melbourne VIC 3000
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