Case Study: How we achieved a 180% Increase in Leads for Buildxact in 2018
Buildxact’s powerful estimating and job management software streamlines and simplifies the operations of builders and tradespeople across Australia and New Zealand. While they already had the product down pat, they needed assistance in bringing their proven software to the right target audience and be seen within Google search results.
The Digital Eagles team came together to combine web development, Google Ads, content production, social media marketing, email marketing and SEO implementation to achieve this objective.
To rebuild the Buildxact website and then deliver their new look to their target audience, generating leads by utilising both push and pull methods of digital marketing.
The first step was the rebuild. Our team of designers and content producers created a striking platform featuring engaging videos, clear call to actions and a sales-funnelling layout.
Navigation was simplified and each feature of the software was clearly outlined with graphics and easy-to-digest explanations. Users are now instantly informed as to the product’s capabilities and are guided through the sales process to access a demo or the full product.
The next step was improving the SEO to bring a fresh audience to the renovated website.
SEO – Search Engine Optimisation
Our SEO operations lifted the Buildxact website over 1400 positions up the Google rankings across a select number of targeted keywords in searches. This yielded enormous results, including:
- A 127% increase in new users to the site from organic search
- A 213% increase in Sign Ups to trial the Buildxact software
- 116:1 ROI on SEO spend
Working closely with the SEO team, our Google Ads department put together highly targeted Ads campaigns with the objective of targeted audiences that the SEO strategy may not have reached just yet. This proved to be a winning strategy.
- Google Ads contributed to 700 leads to the campaign.
- Scalable lead volume, under target CPL.
As part of our push to improve Buildxact’s online presence, social media advertising was conducted as well as a push tactic, to educate the Buildxact target audience and present offers to those who otherwise may not have even been looking for a software such as theirs.
These resulted in:
- 345 trial sign ups (leads);
- An enormous 11,084 percent increase in Facebook reach – up to 842,000 unique Facebook users;
- A 124 percent rise in Facebook likes to 978;
- A 117 percent rise in Facebook engagement, which means more people commenting, liking and sharing Buildxact’s posts;
- A 77 percent rise in Instagram likes to 1233;
- A 94 percent rise in Instagram followers to 447;
The Target Audience
In this instance, targeting was narrowed down to industry and tradespeople (e.g. builders) who could reap the benefits from this software. We also targeted partnership audiences to leverage cross-networking capabilities for the brand, generating referrals and incentives for those looking to use Buildxact as a service of their own.
By targeting our efforts to the right audience, we were able to boost results across the board, enhancing the online web presence for Buildxact and redefining their users’ experiences on their website.Get a proposal See Case Studies