When a your business provides a service, the customer is either satisfied or dissatisfied.
With smart phones, tablets and computers being so connected, customers often take their experience straight to the web. If one of your customers expresses a positive experience, the review can be amplified on your website, google account and social media to encourage others to connect with you. But when the experience is negative, companies need to respond quickly. This needs to be done for the customer who left the review, but perhaps more importantly, for everyone else reading the reviews after. It is always a great feeling to read and hear positive reviews of your company, but negative reviews should be considered an opportunity for the business to do better. Did you know, your Star Rating is the number one factor used by consumers to judge a business?
If you would like to know how to amplify your positive reviews and quarantine your negative reviews, see https://www.digitaleagles.com.au/reputation-management/